On Monday, April 20th, Seth Godin's blog contained his predictions about changes in the American marketplace over the next three years. Hidden between predictions about the newspaper industry and social marketing (i.e., Twitter), there is a thought-provoking prediction about our industry. He writes, "The effort required to outsource a task involving the manipulation of data of any kind will continue to decrease until it will be faster and cheaper to outsource just about anything than it will be to use in-house talent."
